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Hand Therapy Awareness & Injury Prevention Week brings the benefits of the hand therapy profession to new audiences – demonstrating the advantages of preventative as well as treatment procedures for patients who may have been affected by an accident or trauma.
Hand Therapy Awareness & Injury Prevention Week is an integrated national program sponsored by the American Society of Hand Therapists. During the week of June 8-12, 2009, we encourage you to sponsor and organize events in your community, espousing the benefits of the profession and the services you provide. Its success, however, depends a great deal on you – your efforts at the local level, your knowledge of your audience, your creativity and, most importantly, your enthusiasm.
Here you will find information; tips for holding an open house; writing news releases that will grab editors’ attention; embarking on a public relations effort with local audiences and media; tying the awareness week into upcoming local events; becoming a spokesperson/local expert in hand therapy; and so much more.
Please e-mail and share your creative ideas, photos, news clips, etc., with us. We then will share them with the membership for a head start for the next celebration! Have fun spreading the word about hand therapy and its benefits!
Let the celebration begin! Read below for ways you and your colleagues can spread the word about hand therapy!
ASHT Local Media Guide
One of the missions of ASHT is to raise awareness of hand therapy. Many opportunities exist for you to share your personal success, patient accomplishments and news with the public through targeted outreach with your local media. The ASHT Local Media Guide is designed to help you develop a press release and contact media strategically.
Hand Therapy for Arthritis
Download the Hand Therapy for Arthritis memo and modify it for your clinic's use in distributing to general practitioners, rheumatologists and other MDs for marketing the benefits of hand therapy to their patients during Hand Therapy Awareness & Injury Prevention Week.
How to Write a Press Release
In an effort to help you promote your organization and hand therapy through the media, ASHT offers instructions on How to Write a Press Release.
Customize and Distribute a Hand Therapy Press Release
Choose any of the following press releases ASHT has created for your use, make any necessary changes and then distribute it to your local media outlets.
Prevent Hand and Wrist Injuries While Cooking for the Holidays
Stretches and Tips to Prevent Injuries this Gardening Season
Heavy Use of Handheld Electronics Can Lead to Hand Ailments
Game, Set, Match to Prevent Tennis Elbow
Video Game Craze Can Lead to Hand and Wrist Ailments in Children
Sample Press Release for Celebrating Week
View a sample news release announcing your orginization's plans for celebrating Hand Therapy Awareness & Injury Prevention Week.
Celebration Ideas
ASHT has put together a complete list of Hand Therapy Awareness & Injury Prevention Week ideas to help you get started in preparing for this year's celebration.
Sample Letters and Request for State Proclamation
Spread the word about hand therapy by writing a letter to your local Chamber of Commerce, requesting a State Proclamation, writing a new patient welcome letter or sending an appreciation letter to an established referral source. Click here for samples of these provided by ASHT.
Purchase Hand Therapy Awareness Items
Order your Hand Therapy Awareness items today and start making plans to celebrate the hand therapy profession. Click here for information on ordering posters, pens and physician brochures.
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